THE PROP HOUSE COLLECTIVE BLOG

Steps To Optimise Your Retail Store Windows For Maximum Impact

Steps To Optimise Your Retail Store Windows For Maximum Impact

Window displays do more than look pretty. When they are done well, they make people stop, look again, and step inside. That is exactly what stores need during big retail moments like Lunar New Year...
Trends for Christmas 2024

Trends for Christmas 2024

   
Planning Retail Activations For School Holidays A Practical Checklist

Planning Retail Activations For School Holidays A Practical Checklist

School holidays bring a very specific energy to shopping spaces. Families looking for things to do, kids filled with curiosity, and more casual browsers stepping out for the day. For us, that is a ...
How To Elevate Brand Experience Through Visual Merchandising For Retail

How To Elevate Brand Experience Through Visual Merchandising For Retail

Creating memorable brand experiences inside a retail space takes more than good taste and a Pinterest board. It's about showing personality from the moment someone walks through the door. The way a...
Understanding The Role Of Event Stylists In Corporate Event Delivery

Understanding The Role Of Event Stylists In Corporate Event Delivery

When you're tasked with delivering a corporate event, there's no room to get it almost right. Whether you're planning a branded pop-up or a seasonal celebration like Lunar New Year or Valentine's D...
Seasonal Store Window Display Innovations To Increase Footfall

Seasonal Store Window Display Innovations To Increase Footfall

When your calendar is packed with activations and every campaign needs to deliver measurable results, your window display is more than just pretty styling. It becomes your most visible marketing as...
Smart Visual Merchandising Tips for Busy Retail Seasons

Smart Visual Merchandising Tips for Busy Retail Seasons

Strong visual merchandising starts with planning, not props. When timelines are tight and peak seasons like school holidays bring higher foot traffic, rushed styling often creates more problems tha...
Unlocking The Full Potential Of Event Styling Services For Corporates

Unlocking The Full Potential Of Event Styling Services For Corporates

When you're responsible for delivering a corporate event that needs to impress, styling is often the first thing people notice. It's not just about how things look, but how they feel. A thoughtfull...
Visual Merchandising Trends Enhancing Customer Experience In Retail

Visual Merchandising Trends Enhancing Customer Experience In Retail

School holidays and summer mean one thing for retail centres: busy floors and genuine opportunity. Promotions might get people through the door, but it's the look and feel of your space that makes ...